Why Bembo sucks

Interesting.

Don't let the title mislead you. Thanks Mattt :)

fuschia

...Thank you, Mr. Hoefler!

Now, random quotes:

"The secret of ugliness consists not in irregularity, but in being uninteresting" -Emerson

"It is every artist's fantasy to run things. I know personally, I'd be happiest as dictator of a small island. The problem is that romantic artists are usually too disorganized to run their own lives, let alone societies. And most societies are too sensible to let them try it." -Brad Holland

ps: new site up.

does this font make my ass look big?

I'm going to be doing an independent study on type this semester and I am expecting it to be an enormous challenge. This is Hoefler & Frere-Jones Acropolis and I fell in love with it last night. 

You can look at it here:  Acropolis

Right away you can tell it has historical roots but it doesn't look quite like an old font and doesn't look cheesy, like it's trying too hard. Effortlessness! Isn't that what we are all striving to look like we have?

During my stint at Atari I tried to make just two characters (3 and 5) on my own and it was ridiculously difficult. My letters looked lumpy and strangely proportioned, no matter how much I sketched and refined and refined again, again, again. I'm see the reason why type design isn't covered in our curriculum--it would take another 4 years to start to get it right...While I keep saying I don't think I want to go to grad school I feel like I might have to at some point to really delve into the things that get me.

Talking with a very cool alum from CMU who was kind enough to respond to me, I definitely think type design would be something I want to look into. From what I hear it's definitely something you have to be crazy about, so I guess this semester will be a good indication of whether it's for me. At -least- it will give me a more critical eye.